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Explainer films · 2026
Explainer films, cutdowns and storyboards for PM Dragonfly's marketing team, introducing their AI products.
GenMedia Studio · 30s cutdownFull film 1:57
(Overview)
We've worked with PM Dragonfly since May 2026. We've become a key strategic partner, providing design, communication and animation services to their marketing team.
Each explainer takes one PM Dragonfly product and walks through it in under two minutes, with a 30-second cutdown alongside. The films share one motion language: deep navy grounds, the dragonfly gradient and simple geometric forms.
The films(03)
Three explainers, each delivered as a full-length film and a 30-second cutdown.
02 / 03
Intelligent Automation
03 / 03
Customer Intelligence
Storyboards
Every film starts as a frame-by-frame storyboard, with the voiceover set against each frame before animation begins.
GenMedia Studio
2-minute explainer · 16 framesCustomer Intelligence Engine
Explainer · 16 framesBrand palette
The films are built from PM Dragonfly's own palette: a deep navy base, with the four colours of the dragonfly gradient used for data, highlights and motion.
01
Navy#002D46
02
Magenta#DD3484
03
Ocean#0197B8
04
Aqua#41ECA8
05
Lime#88ED3C
Logo![PM Dragonfly logo]()
Dragonfly gradient
Magenta through Ocean and Aqua to Lime, taken from the dragonfly mark.
Further Studios have been fantastic to work with, Dan and the team go above and beyond to deliver considered outstanding creative services.
What we made
- 01Three explainer films
- 02Three 30-second cutdowns
- 03Frame-by-frame storyboards
- 04Motion design and animation
- 05Design and communication
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