Animated promotional videos
Explainers, motion graphics and animated campaign films — for the stories that are easier to draw than to film.
Further Studios is a London-based promotional video production company making brand films, product launches and campaign work for teams who need the film to do a job — not just look good. We start from the business objective and reverse-engineer everything else, which is how we've made work for Amazon, Lexus, Webflow and Quant.
From a thirty-second social cut to a broadcast campaign, the brief decides the format — not the other way round. Every project runs through the same accountable team end-to-end.
Explainers, motion graphics and animated campaign films — for the stories that are easier to draw than to film.
Show the thing working. Hero film plus the modular cut-downs your channels need on launch day, delivered together.
Interview-led films that put a credible human face on the brand. Calmly directed, properly lit, and edited to stay honest.
Built vertical from the first frame, not cropped down from a landscape edit. Framed for every ratio at the shoot.
Clearance-ready commercials to broadcast spec, with the grade, mix and versioning handled in-house.
The centrepiece film a whole campaign hangs off, with the full family of edits, teasers and stills shot alongside it.
Most promotional video goes wrong at the brief, not the shoot. So we start with the business objective — the thing that has to change — and work backwards to the concept.
Every project opens with a short discovery session: what the film has to achieve, who has to believe it, where it will actually be watched, and how you'll know it worked. Only then do we write a treatment. It means the creative conversation is about whether an idea serves the objective, rather than whether someone likes it.
Because we're a lean studio rather than an agency, the budget goes on screen instead of into account management. You work directly with the people making the film — the producer, director and editor are in the same conversations from brief to delivery, so nothing is lost in a handover.
We plan distribution before the shoot, not after. Every framing decision accounts for the ratios you'll need, so the social cut isn't a compromised crop of the hero film — it was shot for.
The same shape for a single-day founder film as for a multi-location campaign — just resized. Nothing moves to the next stage without your sign-off.
Discovery session. Objective, audience, channels and the measure of success, agreed in writing.
Week 1Treatment, message hierarchy, script and storyboard — signed off before a camera is booked.
Week 1–2Casting, locations, schedule, kit list and shot list. Framing planned for every ratio you need.
Week 2–3Directed production with our London crew — DOP, sound, and a producer keeping the day on track.
Shoot daysEdit, grade, sound mix, motion graphics and captions. Two structured rounds, then every format you need.
+2 weeksA 20-minute call is enough to scope most projects. You'll leave it with a creative direction and an honest budget range — no pitch decks, no agency markup.
Can't see your question? Email hello@further.works — we usually reply within the hour.
Based in the heart of Shoreditch, we're a 3min walk from Hoxton station and 8min walk from Shoreditch Highstreet - come say hello!
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