B2B explainer video production · London

Explainer videos that make complex ideas simple

Big ideas. Made brilliantly simple. Great products and services deserve to be understood. We create explainer videos that turn complex ideas into clear, compelling stories, so your audience understands what you do, why it matters and why they should choose you.

Now playing · PM Dragonfly
IPS Energy motion graphics still
Talk HSE animated explainer still
Studio Shoreditch, London E2
Made for Websites · LinkedIn · Sales · Launches
Budgets From £2,500 + VAT

Brands our team has worked with

Arsenal Encore Kitchens Lexus Booth Exhibits Fairmont Hotels & Resorts TRIP
01 · The value of explainer videos

Make it clear. Make it memorable.

Your audience is busy. Their attention is limited. And when your product or service is difficult to explain, even the best proposition can get lost.

An effective explainer video cuts through the complexity, distilling your message into something people can understand in seconds.

We combine strategic thinking, considered design and creative storytelling to produce explainer videos that don't just look brilliant. They have a job to do.

Get understood.

Explain complex products and services without overwhelming your audience.

Build confidence.

Help potential customers recognise the value in your offering.

Drive action.

Give people a compelling reason to enquire, book a demo or start a conversation.

Stay memorable.

Create something distinctive that leaves a lasting impression.

02 · Our work

Complex stories. Clearly told.

We've helped businesses across technology, software, energy and professional services bring challenging ideas to life. Every explainer starts with a clear understanding of the audience and the message that matters most.

Explore more of our work
PM Dragonfly animated product films Animated product films
Watch film

PM Dragonfly: making AI understandable

A series of animated product explainers introducing sophisticated AI marketing solutions, translating complex technology into accessible stories that communicate real business value.

IPS Energy motion graphics Motion graphics
Watch film

IPS Energy: bringing energy technology to life

Considered motion graphics and visual storytelling that communicate specialist energy software solutions, making technical concepts easier to understand.

Talk HSE animated explainer Animated explainer
Watch film

Talk HSE: safety, simplified

A clean, engaging animated explainer introducing an innovative health and safety platform, communicating its purpose and benefits without unnecessary complexity.

Butter product demo Product demo
Watch film

Butter: software in action

An engaging software demonstration that brings the product experience to life, helping viewers understand its features and functionality.

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03 · Business applications

One video. Plenty of possibilities.

The best B2B explainer videos are versatile business assets. Built with purpose, they support your marketing, sales and communications across multiple channels.

01

Website explainer videos

Give visitors a clear understanding of your offering before they leave your homepage, and help potential customers take the next step.

02

B2B marketing & lead generation

Engaging 30–60 second videos for LinkedIn, paid advertising and outbound campaigns, designed to capture attention and spark conversations.

03

SaaS & technology explainers

Make sophisticated platforms and unfamiliar technology understandable: how your solution works and, more importantly, what it can do.

04

Sales presentations & proposals

Give your sales team a compelling way to communicate your value in pitches, tenders, proposals and stakeholder presentations.

05

Product launches

Turn a new product, platform or feature into a story your audience can understand and get excited about.

06

Internal communications & training

Communicate processes, strategies and specialist information clearly across your business with engaging educational content.

04 · Our approach

Less jargon. More impact.

B2B doesn't have to mean boring. The challenge isn't simply making something look great. It's understanding what your audience cares about and finding a compelling way to communicate it.

We take the time to understand your business, your customers and the problems you solve. Then we strip away unnecessary complexity to find the story worth telling.

How we think
Four principlesEvery project
Audience firstWho are we speaking to, what do they care about and what do they need to understand?
01
Message mattersWe identify the most compelling benefits and build a story around them.
02
Creative with purposeEvery visual, transition and line of copy earns its place.
03
Built to performPlanned for where it will be used, from your website to LinkedIn and sales presentations.
04
05 · The production process

From complicated to crystal clear.

We handle the complete explainer video production process, from the first conversation through to the final film. Every frame gets drawn and signed off before animation begins.

BriefWeek 1
Script · design · animate
FilmWeek 4–6
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01

Discovery & strategy

We get under the skin of your business, audience and objectives, identifying the messages that matter most.

02

Scriptwriting

We turn complex information into a concise, engaging narrative that communicates your value without the jargon.

03

Storyboarding & design

Storyboards and design frames set the visual direction and bring the concept to life before animation begins.

04

Animation & production

Our animators turn approved designs into a polished film, with carefully considered motion, timing and transitions.

05

Sound & finishing

Professional voice-over, music and sound design create a complete, cohesive viewing experience.

06

Delivery & rollout

Your finished explainer, with agreed formats and cut-downs for your website, social media and campaigns.

06 · Explainer video styles

Different stories need different styles.

There's no one-size-fits-all approach. The right visual style depends on your audience, your brand and what you're trying to communicate.

Explore our animation capabilities
01

2D animated explainer videos

Bold, flexible animation that brings products, services and abstract concepts to life.

02

Motion graphics explainers

Clean, considered design and movement that communicates information with clarity and confidence.

03

SaaS & product demos

Dynamic interface animation and walkthroughs that show how your software works in the real world.

04

3D explainer videos

Sophisticated storytelling for products, processes and technologies that benefit from depth and detail.

05

Character-led animation

Human, expressive storytelling that builds emotional connections with your audience.

07 · Pricing

Brilliant explainers. Sensible budgets.

Great creative work shouldn't come with unnecessary overheads. Our lean production model brings together specialist talent around the needs of each project, delivering high-quality explainer videos at a cost that makes commercial sense.

Whether you need a sharp 30-second B2B explainer or a more detailed product animation, we'll recommend an approach that works for your objectives and budget.

Indicative production budgets

Starting from£2,500+ VAT

Final costs depend on video length, creative complexity, animation style and delivery requirements. More ambitious 3D and character-led projects may require larger budgets.

  • Clear scope
  • Transparent pricing
  • No unnecessary extras
Get a quote
08 · Why Further Studios

Creative thinkers. Commercial minds.

We're a London-based creative production studio working with ambitious brands, marketers and businesses around the world. We believe successful explainer videos start with intelligent thinking, not just beautiful animation.

Strategy-led.

We focus on the business objective before opening the design software.

Specialist creatives.

Talented writers, designers and animators, selected to suit your project.

Lean by design.

Less overhead, more investment where it matters: the work.

Easy to work with.

A collaborative, straightforward production process from beginning to end.

Dan and his team produced a clean, simple and professional animation video that perfectly showcases my business. The process was smooth, the results exceeded my expectations and it really brings our brand to life.
Adam PassmoreTalk HSE
09 · Frequently asked questions

Questions, answered.

Can't see your question? Email hello@further.works or call 020 7088 8172.

Book a call

An explainer video is a short, engaging film designed to communicate a product, service, idea or process in a clear and accessible way. Businesses commonly use explainer videos on websites, in marketing campaigns, sales presentations and product launches.

At Further Studios, explainer video projects start from £2,500 + VAT, with the final cost depending on duration, animation style and production complexity. More advanced character animation or 3D production can cost more. We provide a clear quotation before production begins.

For most B2B marketing applications, 30–90 seconds is a useful starting point. Shorter explainers can work particularly well for advertising and lead generation, while more detailed product and technical videos may benefit from a longer format.

A typical animated explainer video takes around four to six weeks, depending on complexity, review stages and production requirements.

Yes. We can manage the full production process, including messaging, scriptwriting, storyboarding, design, animation, voice-over and sound. If you already have an approved script, we can work from that too.

Yes. When paired with strong targeting, relevant messaging and a clear call to action, explainer videos can support lead generation by helping potential customers understand your offering quickly. They can be used in LinkedIn advertising, outbound sales, landing pages and proposals.

Absolutely. We create explainer videos for software platforms, AI solutions, technical products and specialist services. Our approach focuses on simplifying complex propositions while retaining the detail and credibility that professional buyers expect.

Yes. We can prepare different aspect ratios, shorter edits and platform-specific versions for websites, LinkedIn, paid advertising, presentations and other marketing channels.

Explainer video production, London

Let's make the complex
feel simple.

Have a brilliant product, a complicated service or an idea that's difficult to explain? We'd love to hear about it.

Book a Call