Project overview

We partnered with Cape Town-based production company AND. Films to produce a cinematic commercial for the Lexus RX, showcasing the luxury SUV's sophisticated design, performance and distinctive character.

Led by film director Rob Dos Santos and producer Byron Davis, the production brought together creative direction, cinematic storytelling and premium automotive cinematography to create a visually striking commercial.

Filmed in Cape Town, South Africa, the project focused on capturing the Lexus RX through carefully considered compositions, dynamic camera movements and refined visual storytelling. Every element was designed to reflect the vehicle's premium positioning while creating an engaging and memorable viewing experience.

The collaboration combined the creative and production expertise of AND. Films and Further Studios' wider creative collective, delivering a polished automotive commercial designed for digital audiences

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Results

The completed commercial became a primary promotional asset for the Lexus RX in South Africa, supporting the vehicle's launch and wider marketing activity.

Through cinematic visuals, considered pacing and premium production values, the film captured the sophistication and character of the Lexus brand while showcasing the RX in a compelling, contemporary way.

The project demonstrates the value of collaborative commercial video production, bringing together specialist filmmaking talent to create high-quality automotive advertising that balances creative storytelling with commercial objectives.

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